Taylor Swift - Folklore

Folklore was written and recorded in isolation during the ongoing COVID-19 pandemic. Swift stated that the album "started with imagery" and "visuals that popped into my mind and piqued my curiosity". She "poured all of [her] whims, dreams, fears, and musings into" the album, collaborating with some of her "musical heroes". Aaron Dessner, guitarist of the American indie rock band The National, was approached by Swift in late April to co-write some songs remotely. Dessner worked on eleven of the album's sixteen tracks with Swift over the next several months, while Swift wrote the remaining five songs with Jack Antonoff, William Bowery and Bon Iver. Dessner remarked that he "thought it would take a while for song ideas to come" and "had no expectations as far as what we could accomplish remotely" but was pleasantly surprised that "a few hours after sharing music, my phone lit up with a voice memo from Taylor of a fully written song—the momentum never really stopped."Dessner added that he and Swift "were pretty much in touch daily for three or four months by text and phone calls". Talking about the music, he commented, "There's a palpable humanity and warmth and raw emotion in these songs that I hope you'll love and take comfort in as much as I do."

William Bowery, who co-wrote "Exile" and "Betty", appeared to have no online presence, and is possibly a pseudonym.

The album was released eleven months after Lover (2019), Swift's seventh studio album, the fastest turnaround for a Taylor Swift studio album arrival, surpassing the one year and nine months gap between Reputation and Lover. Folklore was a surprise release, created in secrecy and announced by Swift on her social media accounts sixteen hours before its launch.

During the YouTube premiere countdown to the music video for "Cardigan", Swift revealed that the album lyrics contained many of her signature Easter eggs: "One thing I did purposely on this album was put the Easter eggs in the lyrics, more than just the videos. I created character arcs and recurring themes that map out who is singing about who... For example, there's a collection of three songs I refer to as the Teenage Love Triangle. These three songs explore a love triangle from all three people's perspectives at different times in their lives". She referred to the album as "wistful and full of escapism. Sad, beautiful, tragic. Like a photo album full of imagery, and all the stories behind that imagery", described "Cardigan" as a song that explores "lost romance and why young love is often fixed so permanently in our memories," and described "My Tears Ricochet"—a self-written track—as the first song she wrote for the album.

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